Category: Uncategorized

FROM THE VAULT: Willie Brown and the Ultimate Anti-Endorsement

Advertisement for the San Francisco Bay Guardian featuring then-mayor Willie Brown trashing the Guardian. Created by BigMouth in San Francisco.

Long before the advent of social media, we were huge fans of creating what we called “advertising that doesn’t feel like advertising.” When then-Mayor Willie Brown went on the radio and slammed our client — the legendary and sadly now defunct San Francisco Bay Guardian — we knew we had received a beautiful gift. The… Read more »

Listen to the experts

Otis, my soul music side project, is finishing its debut album. The mix was done by a wicked young talent in LA named Steve Kaye. The guy has incredible ears and impeccable creative judgment. As we got to the end of the mix, I realized how vital Steve’s judgment was to the power of the end… Read more »