Nothing is more creatively, intellectually or culturally brutal than naming – or renaming. You have to imagine how the name feels and functions not at inception, but in the future, when it’s infused with your positioning and all the right brand attitude and associations. Here are a few of the more than 750 prospective names… Read more »
Long before the advent of social media, we were huge fans of creating what we called “advertising that doesn’t feel like advertising.” When then-Mayor Willie Brown went on the radio and slammed our client — the legendary and sadly now defunct San Francisco Bay Guardian — we knew we had received a beautiful gift. The… Read more »
Otis, my soul music side project, is finishing its debut album. The mix was done by a wicked young talent in LA named Steve Kaye. The guy has incredible ears and impeccable creative judgment. As we got to the end of the mix, I realized how vital Steve’s judgment was to the power of the end… Read more »
Recent Comments