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Advertisement for the San Francisco Bay Guardian featuring then-mayor Willie Brown trashing the Guardian. Created by BigMouth in San Francisco.

FROM THE VAULT: Willie Brown and the Ultimate Anti-Endorsement


Long before the advent of social media, we were huge fans of creating what we called “advertising that doesn’t feel like advertising.” When then-Mayor Willie Brown went on the radio and slammed our client — the legendary and sadly now defunct San Francisco Bay Guardian — we knew we had received a beautiful gift. The public dis by the Guardian’s nemesis handed us a valuable “anti-endorsement” that got the whole town buzzing.