Now you can integrate strategic brand thinking into your business planning — even before you make the big investment in your brand.
Functioning as your chief branding officer, we will:
- Provide authoritative counsel on strategic and tactical brand questions
- Add a sophisticated dimension to your business, at a pain-free price point
- Help you determine when and how to invest in your brand
- Advise you on how to maximize available branding and marketing budgets
- Help you avoid costly mistakes from impulsive branding decisions
- Give you peace of mind knowing your brand thinking is solid
Common brand questions we can provide answers to include:
- How do I approach tactical marketing cost-efficiently, without a comprehensive brand strategy in place?
- How should I think about social media?
- What’s the most cost-effective way to generate new leads?
- Should we hire an in-house marketing specialist? If so, who, and when?
- We just created a sales presentation. Can you help us make it more impactful?
- My industry organization is pitching us on an event sponsorship. Should we do it?
Specifically, we will:
- Participate in a scheduled monthly call
- Provide on-demand brand counsel via phone, email and text
- Help you vet or make referrals to quality brand resources, such as designers, web programmers and photographers
- Take on small-scale projects that serve as tactical stop-gaps, bandwidth permitting
Cost and conditions:
- $1K per month, 1-year commitment
- Available to a limited number of clients, based on fit
- Tactical projects will require additional fees
To discuss, send email to firstname.lastname@example.org or call Mike Yoffie at 415.539.3776