NEW: BigMouth introduces Counsel!, an efficient new way to access brand-based business thinking

Now you can integrate strategic brand thinking into your business planning — even before you make the big investment in your brand.

Functioning as your chief branding officer, we will:

• Provide authoritative counsel on strategic and tactical brand questions
• Add a sophisticated dimension to your business, at a pain-free price point
• Help you determine when and how to invest in your brand
• Advise you on how to maximize available branding and marketing budgets
• Help you avoid costly mistakes from impulsive branding decisions
• Give you peace of mind knowing your brand thinking is solid

Common brand questions we can provide answers to include:

• How do I approach tactical marketing cost-efficiently, without a comprehensive brand strategy in place?
• How should I think about social media?
• What’s the most cost-effective way to generate new leads?
• Should we hire an in-house marketing specialist? If so, who, and when?
• We just created a sales presentation. Can you help us make it more impactful?
• My industry organization is pitching us on an event sponsorship. Should we do it?

Specifically, we will:

• Participate in a scheduled monthly call
• Provide on-demand brand counsel via phone, email and text
• Help you vet or make referrals to quality brand resources, such as designers, web programmers and photographers
• Take on small-scale projects that serve as tactical stop-gaps, bandwidth permitting

Cost and conditions:

• $1K per month, 1-year commitment
• Available to a limited number of clients, based on fit
• Tactical projects will require additional fees

To discuss, send email to mike@bigmouth.com or call Mike Yoffie at 415.539.3776