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NEW: BigMouth introduces Counsel!, an efficient new way to access brand-based business thinking


Now you can integrate strategic brand thinking into your business planning — even before you make the big investment in your brand.

Functioning as your chief branding officer, we will:

  • Provide authoritative counsel on strategic and tactical brand questions
  • Add a sophisticated dimension to your business, at a pain-free price point
  • Help you determine when and how to invest in your brand
  • Advise you on how to maximize available branding and marketing budgets
  • Help you avoid costly mistakes from impulsive branding decisions
  • Give you peace of mind knowing your brand thinking is solid

Common brand questions we can provide answers to include:

  • How do I approach tactical marketing cost-efficiently, without a comprehensive brand strategy in place?
  • How should I think about social media?
  • What’s the most cost-effective way to generate new leads?
  • Should we hire an in-house marketing specialist? If so, who, and when?
  • We just created a sales presentation. Can you help us make it more impactful?
  • My industry organization is pitching us on an event sponsorship. Should we do it?

Specifically, we will:

  • Participate in a scheduled monthly call
  • Provide on-demand brand counsel via phone, email and text
  • Help you vet or make referrals to quality brand resources, such as designers, web programmers and photographers
  • Take on small-scale projects that serve as tactical stop-gaps, bandwidth permitting

Cost and conditions:

  • $1K per month, 1-year commitment
  • Available to a limited number of clients, based on fit
  • Tactical projects will require additional fees

To discuss, send email to or call Mike Yoffie at 415.539.3776